Deja bags

Company History

Julie Lewis founded the original Deja Shoe in 1991. For several years after the original Deja folded the brand was owned by two other companies. Now the Deja name is once again back in Julie’s hands, it has finally come home!

While the Deja trade name was owned by others, Julie founded Jade Planet, as it was her hope to take environmentally and socially responsible shoe manufacturing back into her own hands (“Jade” is not only a name for a "green" gem stone but an anagram for her original company name "Deja").

Till further notice, Jade Planet and Deja are separate brands, both with Julie involved.

Stay tuned for additional styles!

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